At most, it is a reliable source of advice for women who want to improve their chances with the opposite sex.
It is no news to most girls that have tried internet dating, that men often send out generic messages to large number of girls.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.
As authors of the dating guide that became a phenomenon – referenced in Sex and the City, and updated this year to include advice on how to date in the digital age – they achieved global fame for being women that know what men want.
If you met an attractive man at a party, you would be showing him your best side and flirting up a storm. For some women that sounds horrid but in real life we do it all the time.
You are literally marketing yourself to the male population online.
He won't see the scene exactly like you do, but he is capable of visualizing the story you've created with him in it. If he can picture himself in your story, more than likely he will write to you. He doesn't need to know everything about you in this first introduction. Online, you have fewer than 10 seconds to get his attention before he moves on. Try making your profile title catchy, using activities you're involved with to create your online name. Little things like typos can be enough to make men quickly move on to someone else's profile. I wrote things about making love on a beach with my soul mate. Men have told me they see it in every woman's profile. Particularly, don't brag about your out of this world looks. Try not to make demands in your profile about salaries and how you'd like to be entertained at the most expensive restaurants in your area.